MIRO Strengthens Market Exchange at Key Trade Fairs in Germany and France

During January 2026, MIRO participated in two major European industry events in Germany and France, engaging directly with wallpaper manufacturers, printing partners, and design-focused brands. The trip provided valuable opportunities to exchange technical insights, gather market feedback, and further strengthen MIRO’s presence in the European wallcovering industry.

The delegation included MIRO’s Founder, Mr. Hong, Chief Financial Officer Ms. Wang, and Sales Manager Quincy, reflecting the company’s strong commitment to long-term international cooperation and strategic market development.
                                       

At Heimtextil in Germany, discussions focused primarily on technical performance and production requirements for wallcovering substrates. Conversations with manufacturers and printing specialists highlighted growing expectations around material stability, print consistency, fire-retardant performance, and sustainability compliance under EN standards. MIRO’s nonwoven substrates attracted broad interest for their reliable print performance and adaptability across different printing technologies and application scenarios.

In Paris Déco Off, MIRO engaged in a more design-driven environment, meeting with partners as well as new contacts from the high-end decorative wallcovering sector. Exchanges centered on surface textures, material feel, opacity, and how substrate choices influence finished wallcoverings in real production and installation conditions. These conversations helped MIRO gain deeper insight into how technical substrates are evaluated not only by performance metrics, but also through the lens of design, craftsmanship, and long-term use.

Across both exhibitions, MIRO substrates received positive attention for their balanced combination of printability, structural stability, and production flexibility. Direct feedback from customers and industry peers provided practical input that will support ongoing product refinement and future substrate development.

“This trip was not only about presenting our materials,” said Mr. Hong. “It was equally about listening — understanding how our substrates are used, what challenges our partners face, and how MIRO can continue to support them with dependable, forward-looking solutions.”
                                           

MIRO will continue to translate market feedback into tangible improvements, reinforcing its role as a trusted substrate partner for wallpaper manufacturers and printing professionals worldwide.