MIRO Showcases Latest Innovations at APPPEXPO Shanghai 2026

From March 4th to 7th, 2026, MIRO participated in APPPEXPO in Shanghai, one of Asia’s leading exhibitions for advertising, printing, and digital signage industries. The event provided a valuable platform to present MIRO’s latest developments in printable wallcovering substrates and to engage with partners from across global markets.

MIRO’s booth, covering approximately 54 square meters, was designed to offer a clear and structured presentation of its product portfolio. In the lead-up to the exhibition, the team carried out extensive preparations, including sample development, application demonstrations, and on-site display optimization, ensuring a professional and engaging experience for visitors.

During the exhibition, MIRO welcomed a diverse range of visitors, including wallpaper manufacturers, printing companies, distributors, and project-based clients. Discussions focused on material performance, print compatibility, installation methods, and evolving market requirements across different regions.

Particular attention was given to MIRO’s newly developed quartz sand nonwoven fabric-backed substrate, which demonstrated strong adaptability across various printing technologies. Visitors showed interest in material stability, surface texture, and application versatility, especially in relation to customized interior decoration projects.

The exhibition also provided an opportunity for in-depth technical exchanges. Feedback from customers highlighted increasing demand for consistent print performance, optimized installation solutions, and materials tailored to specific application environments. These insights will support MIRO’s ongoing efforts in product refinement and development.

“APPPEXPO is not only a platform to present our materials, but also an opportunity to connect directly with the market,” said by Mr. Hong. “Through these conversations, we gain a clearer understanding of customer needs and how we can continue to improve our products and services.”

MIRO will continue to build on these interactions, strengthening collaboration with global partners and advancing its position in the printable wallcovering materials sector.