SIGN OF CHINA 2026

Date: September 15-17, 2026

Location: Shanghai New International Expo Center (Pudong)Shanghai, China · Booth W2D47

MIRO New Materials Co., Ltd., a Chinese manufacturer specializing in digitally printable wallcovering substrates, exhibited at the 28th Trust Advertising New Technology Shanghai Autumn Trade Fair (SIGN CHINA / Digital Printing China 2026), held from September 15 to 17, 2026 at the Shanghai New International Expo Centre, where MIRO welcomed visitors at booth W2D47. As one of Asia's leading professional gatherings for the wide-format printing, graphics, and signage industry, the show provided MIRO with an ideal platform to present its latest sustainable products to a worldwide audience.

Exhibition Overview & Industry Impact

The 2026 Shanghai Autumn Trade Fair was held under the umbrella of five co-located events — the 28th Shanghai International Advertising Expo (SIGN CHINA), the 2026 Shanghai International Inkjet Graphics & Digital Printing Show (Digital Printing China), the 26th Shanghai International LED Exhibition (LED CHINA), the Shanghai Smart Display & Digital Signage Show, and the Shanghai Professional Lighting & Audio Show. Covering advertising signage, inkjet graphics and digital printing, LED display and digital signage, the exhibition brought together more than 1,000 exhibitors and over 3,000 brands. According to the figures certified by the Shanghai Notary Public Office, the three-day show drew a total of 20,768 professional buyers from 159 countries and regions — a new record for the event. Within this ecosystem, the "wallpaper and interior decoration graphic materials" segment is a key category for printable wallcovering substrates, making the show a natural meeting point for MIRO with distributors, printers, and wallcovering buyers from home and abroad.

Eco-Friendly & PVC-Free Product Portfolio

During the three-day event, MIRO presented its full series of eco-friendly, PVC-free printing material combinations, with a strong emphasis on the company's own self-produced product lines. The featured portfolio included:

• Printable PVC-free coated white non-woven wallcovering rolls
• Printable high-GSM quartz sand wallcovering rolls
• Printable white blank non-woven paper substrate rolls
• Printable large-format seamless wall fabric rolls (available in 3.05 m and 2.85 m widths)
• Self-adhesive canvas rolls

All exhibited products are engineered for compatibility with UV, latex, and eco-solvent printing technologies, reflecting MIRO's commitment to versatility, consistent print performance, and environmental responsibility. True to its sustainability philosophy, MIRO placed particular emphasis on PVC-free solutions throughout the booth: the showcased non-woven substrates, high-GSM quartz-sand wallcoverings, and large-format seamless fabrics serve as genuine green alternatives to traditional vinyl-based wallcoverings, supporting the industry's transition toward low-impact, eco-friendly printing.

Featured Highlights: AP & NF Series

The self-produced AP and NF series were the featured highlights at MIRO's booth. The AP series stands out for its high print color density, warm and substantial hand feel, and easy cleanability. It also supports a wide range of special custom processes, including a glue-free self-adhesive application, flame-retardant treatment (meeting the US ASTM E84 Class A / A1 standard, with European-standard flame retardancy also available on request), scratch resistance, and compatibility with water-based inks. The NF series is MIRO's non-woven fabric line; built on a non-woven substrate, it offers a more eco-friendly, PVC-free alternative to traditional vinyl wallcoverings and, like the AP series, supports the same special custom processes to suit a variety of commercial and residential projects.

Global Reception & Future Outlook

Throughout the three-day exhibition, MIRO's booth welcomed international distributors from the United States, India, France, and Russia, alongside a large number of domestic Chinese companies that expressed strong interest in MIRO's products. Visitors showed particular interest in the company's self-produced PVC-free non-woven and quartz-sand substrates, as well as the large-format seamless wall fabrics. MIRO held in-depth on-site discussions with these overseas distributors and domestic partners on distribution cooperation, custom development, and sample orders, gathering valuable leads and feedback that further validate the company's strategic direction in developing large-width, PVC-free printable wallcovering materials for both commercial and residential markets.

MIRO considers it a great honor to have taken part in the 2026 Shanghai Autumn Trade Fair. Looking ahead, the company sincerely hopes that more customers at home and abroad will get to know MIRO, place their trust in us, and choose our eco-friendly, PVC-free wallcovering materials.