REKLAMA 2025, Moscow, Russia Summary

MIRO at REKLAMA 2025, Moscow, Russia

Date: October 21–24, 2025

Location: VDNH Exhibition Center, Pavilions 55 & 57, Moscow, Russia

At the invitation of the organizer, MIRO New Materials Co., Ltd. participated in REKLAMA 2025 held in Moscow, Russia, from October 21 to 24, 2025.

REKLAMA is one of the most influential exhibitions in Russia and Eastern Europe for the advertising and printing industries. It serves as a key platform for displaying the latest technologies and solutions in digital printing, signage, visual communication, and related materials. Since its establishment, REKLAMA has attracted leading brands and professionals from across Europe and Asia, providing opportunities for global cooperation and innovation exchange.

The 2025 exhibition gathered over 200 exhibitors and thousands of professional visitors from Russia, Kazakhstan, Belarus, Turkey, Germany, and China. Exhibitors showcased innovations in wide-format printing, digital signage, advertising materials, and interior decoration applications.

MIRO New Materials Co., Ltd., with more than 24 years of experience in producing printable wallcovering materials, showcased its full range of wall decoration products, including:

● Printable non-woven wallpaper (up to 3.05m width)

● Textured non-woven and vinyl wallpapers

● Pre-pasted non-woven wallpapers

● Peel & Stick self-adhesive wallcoverings

● Specialty embossed and decorative surfaces

During the four-day exhibition, MIRO’s booth attracted significant attention from local distributors, printing companies, and designers. Among all product series, the Peel & Stick self-adhesive wallpaper and Water-Activate pre-pasted non-woven wallpaper were particularly popular due to their eco-friendly composition, convenient installation, and compatibility with various printing technologies such as UV, Latex, and Eco-solvent.

Many Russian and Eastern European visitors showed great interest in MIRO’s large-format printable wallcoverings, noting their strong potential in both the home decoration and commercial interior sectors. Discussions with potential partners were highly productive, and several clients expressed purchasing intentions for the coming quarter.

The REKLAMA 2025 exhibition provided MIRO with a valuable opportunity to further understand local market demands and strengthen its cooperation network in Eastern Europe. With growing interest in sustainable and easy-to-install wallcovering materials, MIRO will continue to provide innovative solutions and high-quality products to global customers.

For more information about our printable wallpaper rolls and custom wallcovering materials, please visit www.mirowallcovering.com.